Quality grass seed is applied to a prepared lawn, ready for natural conditions to do their work.

The seed rests in the soil and waits for moisture. Autumn brings the perfect mix of rain and cooler days.

With moisture and the right temperature, seeds germinate and put out their first shoots.

Warm soil from summer allows strong root development, helping the grass establish deep and strong.

As temperatures fall, the grass naturally slows down and goes dormant, but the roots keep growing underground.

When spring arrives, your grass wakes up stronger, fuller and more established – ready for a fantastic season.

After winter, the soil has spent months chilling down and remains too cold for strong, fast germination.

Seed is sown, full of potential but into soil that isn’t ready to wake it up.

The seed sits on the surface unable to germinate. It can be taken by birds or rot in damp, cold conditions.

As temperatures begin to rise, the seed starts to germinate.

Conditions look better above ground, but the soil can still be cold despite the warmer air.

Less rain and more drying winds make it harder to keep the surface moist for young seedlings.

Cool spring soils lead to shallow roots, leaving the grass more vulnerable to heat and drought stress.

With people and pets using the lawn more in spring, new grass plants are easily disturbed or damaged.